It was also available in Slurpee form exclusively for a few years until 2005. It was officially released in stores in May 2001 nationwide in the United States as a permanent flavor, and was available in various sizes such as 20-ounce bottles, 24-ounce bottles, 2-liter bottles, 3-liter bottles, 12-packs, 24-packs. The letter revealed that Code Red is "Coming to a store near you in May," signifying a planned release of May 2001. ![]() They were sent a box containing a "you won" letter, following a Code Red shirt, and a six-pack of bottles to be the one of the first to sample. In March 2001, Mountain Dew's website held an online racing game called " Mission: Code Red." After the top-scoring winners won the online racing game with high enough points, the winners acquired their free Code Red merchandise. Its tagline is " DEW with a Rush of Cherry Flavor." while in Oceania, its catchphrase is " DEW with a Rush of Berry Flavour." History It essentially preserves the flavor and prevents it from degrading.Code Red is a Cherry flavor of Mountain Dew, and its name implies having a red look and a comparable tasting flavor and color to that of Cherry Fusion and Game Fuel (Charged Cherry Burst). This chemical is primarily added to promote flavor retention. It helps to keep the ingredients together and ensures that the flavoring agents stay suspended and do not fall at the bottom. ![]() The stabilizing agent ensures that the ingredients do not get separated in the drink. Its efficacy as a stabilizing agent in the beverage industry is well-known. Also referred to as acacia gum, it is primarily added to lend stability to the soft drink. Obtained from the hardened sap of two varieties of the acacia tree, gum arabic is a natural gum and an important additive in Mountain Dew. Also, from preliminary research it is observed that bromine, an active ingredient in BVO, can cause endocrine disruptions, which may lead to organ damage, birth defects, behavioral problems, fertility issues, and growth disorders. However, BVO as a food additive is not permitted in Europe and Japan as it has been linked to thyroid problems. Without BVO, it would be difficult to keep the flavors homogenous and suspended in water that give a cloudy look to the drink. The cloudy appearance of Mountain Dew is due to BVO that keeps the citrus flavors remain together and prevents them from dissipating and floating on the surface. Brominated Vegetable Oil (BVO)īVO primarily added in citrus-flavored beverages like Mountain Dew, acts as an emulsifying agent. Apart from this fruit juice concentrate, other natural flavors have also been added to improve the taste. The concentrate juice adds a slight citrus flavor to the drink. Orange Juice ConcentrateĬoncentrated orange juice that contains miniscule amounts of water is also added in Mountain Dew to enhance its flavor. It is a white crystalline powder that imparts a bit of sour taste and also stabilizes carbonic acid which is added to create a characteristic ‘fizz’ in the drink. This is yet another important component of soft drinks like Mountain Dew and primarily acts as a flavoring agent. Sodium citrate and sodium benzoate are also added as flavoring agents that render a tart flavor to drinks. Using these food additives also helps maintain freshness of the beverage for a longer duration. These are the commonly used food preservatives that help extend the shelf-life of the drink. Erythorbic Acid, Sodium Citrate, and Sodium Benzoate Instead of HFCS, sugar is used to add flavor to the drink. ![]() Considering the widespread criticism, an HFCS-free version of the beverage, ‘Mountain Dew Throwback’ was launched in 2009. However, it has also received a lot of bad press as it is highly processed and its excess intake has been linked to obesity, diabetes, heart diseases, and hormonal disturbances. Besides being cheaper than sugar, HFCS also increases the shelf-life of processed foods and soft drinks. It is essentially a mix of fructose and glucose and generally the amount of fructose present in HFCS is either 42% or 55%. A sugar substitute, it is obtained from cornstarch. This is a food additive, a commonly added liquid sweetener in a variety of carbonated beverages like Mountain Dew.
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